Image Optimization Guide
A useful guide of product image optimization for E-commerce Site
Product photos efficiently communicate to your customers the particulars of your product in ways product copy cannot.
If you open an online store, image optimization is an art that you want to operate. From attracting shoppers peruse Google images to tumbling site load point in time; image optimization is a significant part of building a flourishing eCommerce website.
Modern online shopping experience is all about expediency. One thing this experience lack is the chance for customers to physically handle a product which customer interested in. High quality product photos from multiple angles help fill this gap by given that customers with the information they desire. And when client can effortlessly access the information they need, they will come back for sure to your e-commerce shop
1.Attention to your lighting
It’s almost a crime how much of a dissimilarity light can make when taking your product images. You need to make everything so perfect, the gear, the angle, the positioning, the photo composition, and bad lighting will ruin all the photo quality.
In most cases, when it comes to lighting, your best bet is to use soft, diffused natural light.
2.Use a neutral background
When it comes to your product photos, you want your products look shiny! So in most cases, its best to make a neutral background. By neutral, we’re talking white, beige, gray or black. Therefore, it looks very clean and is effortless for beginners to shoot.
3.Make sure they’re high quality
High quality is absolute need of any images. If you want your client to get the clearest image possible, when it comes to your products, high quality images are the mostly needed requirements
4.Zoom functionality
A zooming photo gives the customer the capability to choose up your product. The photo should be clear, even when zoomed in on & emphasize the details of your products.
5.Name your images descriptively and in plain language
When it comes to image SEO, it's important to use relevant keywords to help your webpage rank on search engines. Creating descriptive, keyword-rich file names is crucial for image optimization.
6.Choose your image dimensions and product angles wisely
Showing many angles of your product is decisive. It is a known fact that showing numerous views of your product will considerably get improved your conversion rates. Doing so can also help out all clients to let know the size rightly and allow them to better visualize product details .To cover a product well, shoot the front, back, diagonal, bottom, top, interior, and details of the product.
7.Reduce the file size of your images
When a customer arrives on your site, it takes time to load the page completely depending on how large your files are.The longer it takes a webpage to load if the file size is large
8.Choose the right file type
JPEG images can be compressed significantly, which results in excellence images with small file sizes. In the image above, the JPEG format allow honest quality at a low file size.
9.Optimize your thumbnails
Many ecommerce sites will use thumbnail images, especially on category pages. They quickly showcase products without taking up too much real estate.
10.Use image sitemaps
It is imperative for you to add precise tags for all of your images. You can also generate a separate sitemap to list images exclusively. What’s important is to add all the necessary information, while using specific tags, to any sitemaps you have or will create. Follow these guidelines that Google suggests when creating a sitemap with image information.
11.Beware of decorative images
Although decorative images can add a lot of artistic appeal to a webpage, they can result in a huge collective file size and slow load times. Therefore, you might want to consider taking a closer look at your good-looking images so they won't damage your website's capability to convert visitors into clients.
12.Test your images
Test the number of merchandise images per page: Since load times are an issue for some non-hosted ecommerce sites, you may find that falling the number of images on a page will enlarge to click through rates and sales. It's also possible that providing a lot of images per page will benefit up the user experience and lead to more sales
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